The Matcha Beauty effect
We have had an official Spring this season with the daylight hours expanding and sunny days becoming more consistent and brighter.
Matcha-based products remind us of the green spring atmosphere, which has become our go-to self-care, now integrated into our skincare and makeup routines.
Started to be seen through the recent launches to be introduced into new sensory experiences with the ingredients’ antioxidant and energised effects, reminding us of the blooming and earthy space we have been longing for since the wintertime.
PHLUR Matcha Milk Hair and Body Mist £26 – £39
The Matcha Milk fragrance is an earthy and delicate mist featuring top notes of bergamot zest and black tea, followed by other notes that lead to a unisex, cool effect aroma, making it ideal for sunny days that can boost and radiate our mood in warm, weathered outdoors.
Image by spacenk.com
HUDA BEAUTY Easy Bake Loose Powder – Matcha Milk Cake £34
The newest, limited-edition shade added to the existing Easy Bake Loose Powder range has been circulating online as viral, with its claimed makeover to even out redness and smooth complexion areas within the powder’s green corrector effect.
Image by boots.com
ICONIC London Underglow Matcha Melting Cleansing Balm £16
Rich in antioxidants, Matcha Green Tea, alongside ceramides, strengthens the skin barrier, cleansing and melting away makeup. Starts as a butter balm and forms a gentle creamy texture with water, dissolving all impurities at the end of the day.
Image by marksandspencer.com
And that is the start of matcha’s impact beyond being perceived as a K-Beauty favourite ingredient and coffee drink alternative.
Written by Sofia Komiti
