Petra Collins X Alexa Demie

Petra Collins is a Canadian artist who specialises in dream-like, whimsical photography with a focus on the female gaze. She directed Olivia Rodrigo’s “Good 4 U” music video which received phenomenal praise and reviews. A shoot that has exploded over social media over the past few months, is her “Fairytales” shoot with Alexa Demie. A hardback book has been published with 9 short fantasy stories inside, told through these shoots. Each of the tales are set in different spaces, telling the stories of Hans Christiaan Andersen, Brothers Grimm and more.

“…that aesthetic of blending something beautiful with something a little ugly or sexy or even terrifying.”

Alexa Demie

Alexa models as elves, mermaids, fairies, fallen angels, witches and sirens. The photos have become so sought after online that the book is now sold out across the UK. The idea came about when Alexa messaged Petra on Instagram claiming “I want to be a fairy”. Alexa has said that Petra “loves that aesthetic of blending something beautiful with something a little ugly or sexy or even terrifying.” And that’s exactly what they did with this project.

Tuz Anya – A short film by Petra Collins starring Alexa Demie.

Words by Amy Dulwich