From a Proud Together variety show to a Drag Brunch, ASOS is going all out for Pride this June
ASOS said that they would be “collaborating with LGBTIQ+ talent to amplify their voices and stand in solidarity with all members of the community” and we’ve loved it so far! With priority space given to Black LGBTIQ+ folks and LGBTIQ+ POC, ASOS has been sharing loads of content on social media from an amazing range of LGBTIQ+ activists, writers, performers and artists- and you’ve probably seen loads already.
Whilst this has created opportunities for members of the LGBTIQ+ community to share their skills on the widely-followed ASOS platforms, it has also blessed all of our feeds with some awesome inspiration we didn’t know we needed until now…
On Instagram there’s been a Together conversation which involved @asos_arrows taking over the ASOS Instagram for a day with @asos_jazzmyne, @alokvmenon, @pidgeo_n and @naeemdxvis. There’s also been a Proud Together Variety Show featuring Mawann, Bolly Illusion, Rhys Hollis, Kai Isaiah, Symone and Arisce Wanzer (what a line up!) AND a Drag Brunch with ShayShay, Adam All, Shakona Fire, TYCE and CHIYO- sounds amazing right?
As well as all of the above, there’s been Drag aerobics with Dolly Trolley, Takeout Tuesday hosted by Theo Germaine, Face + Body tutorials by @asos_sophia, Raisa Flowers and Jamie Windust and as part of Created by You, award-winning youth worker Tanya Compas demonstrated how to transform an old T-shirt into a Pride inspired durag!
Meanwhile on TikTok ASOS has launched #LearnTogether, which is an educational series about Pride and the LGBTIQ+ community, and has enlisted talent including Everett Williams, David Salazar and Roscoe and Tanner, for fashion and Face + Body challenges.
If you’re wondering what ASOS gets up to when it’s not Pride month- we can tell you that they work with LGBTIQ+ charity Stonewall and that back in May, ASOS dropped its fourth collaborative collection with LGBTIQ+ charity GLAAD, which you can find out more about in our article: ASOS’ fourth collaborative collection with GLAAD is here and we love it.
Written by Sophie Corderoy