olaplex going into skincare

Known primarily for its in-salon bond-building hair treatment Olaplex No.1 as well as a range of at-home haircare products, Olaplex revolutionised the hair care game by providing unprecedented strengthening treatments for colour-treated and damaged hair.

“We intend to utilise our innovation expertise to enter adjacent categories and create clean, healthy solutions for the broader personal care needs of our consumers.”

the skincare venture will offer similar benefits, focusing on a strong skin barrier as well as balancing out environmental damage from things like pollution and UV rays

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by Jenna Hunt