REFY BEAUTY

By Immi Sturgeon

24-year-old model, social media influencer and businesswoman from Plymouth, Jess Hunt is the face of practically every fast-fashion retailer. Hunt currently has 1.5 million followers on Instagram and has worked for or partnered with Pretty Little Thing, Oh Polly, I Saw It First, White fox and Boohoo. She’s frequently posting photos in outfits by Bo and Tee (oh Polly’s sister fitness wear brand) and White Fox Boutique on Instagram. Jess Hunt launched her own Luxury Makeup brand last November, adding business owner to her CV.

REFY beauty is available on their website, now shipping worldwide. REFY products are also now available in Selfridges, Sephora, and selected items appear on ASOS. REFY beauty’s Instagram currently amasses 227 K followers. The Brands catchline is ‘redefying beauty’ and Jess Hunt states she wanted to create REFY beauty to encourage everybody to be confident enough to celebrate themselves and their natural beauty. The brands popular ‘summer skin collection’ includes cream bronzer, cream blush, and a gloss highlight to create the illusion of ‘effortless glowing skin’. REFY beauty’s ‘Brow Sculpt’ is their most popular product, which was only fitting as Jess Hunt is KNOWN for her gorgeous eyebrows which are supposedly achieved by this product. The ‘Brow Sculpt’ products are the winner of the cosmopolitan summer beauty awards of 2021. REFY beauty also claims to be Vegan, cruelty-free, made from recycled material and states that the brand caters for all skin tones and types. 

Now that the look of nude faces is on a rise, fresh off the runway will REFY’s effortless glow products continue to grow in popularity?