Skinimalism: It’s here to stay

The rise of it-girls making “clean beauty” videos on Tiktok and ditching heavy foundations has been a trend since the beginning of the pandemic, but 2 years on, it’s become a lifestyle. 


At the height of covid-19 lockdowns, stuck at home, people (primordially women) clung to their 7+ step beauty routines and regimes for a sense of normality and self-care. Now, as things are finally (fingers crossed) dwindling back to how they were pre-pandemic, the focus has shifted from quantity to quality. While some still swear by a 10 step k-beauty skincare routine, many of us choose 2-3 products with active ingredients to leave our skin glowing and radiant: perfect for a post-mask society. 

Skinimalism coincides with the minimalist movement that has taken social media by storm over the past 3 years, and the core value is simplicity. Clean home, clean skin, clean mind. As a generation, Gen Z prioritises mental health unlike any other, and this translates into beauty and self-care routines. 

The perfect example of a skinimalist routine would include a gentle cleanser, moisturiser and eye cream (if you’re 22+) plus SPF of course. If needed, a product with an active ingredient like salicylic acid or bakuchiol to combat any inflammation or acne can easily be introduced into this skip-care routine. 

To minimise your regime, here’s a curated list of Carbon Skincare favourites perfect for a simplified spring routine sure to leave you looking fresh. 

La Roche Posay have specialist gentle skincare perfect for dry winter skin as we are heading into spring. Their famous thermal water has anti-inflammatory and cooling effects.

The KIEHL’S Ultra Facial Moisturiser is for all skin types, and Kiehl’s is known for their effective, reliable products that have been around for forever. This moisturiser is the perfect base for any minimal routine.

Ole Henriksen’s Danish minimalism translates into his products and one of the best plumping eye creams on the market is his Banana Bright Eye Crème. Vitamin C and collagen are ready to boost your looks this spring. The bright orange color of the packaging also adds a nice bright touch to your bathroom.

CeraVe is a pharmacy favorite, and for good reason: their affordable skincare is all you need for a basic clean skin routine. An essential always is the Hydrating sunscreen to protect and plump.