TikTok influence on the demand for viral under £5 drugstore makeup

Image by Pixabay, designed by rizsign
It looks like E.L.F. and Revolution are having a competition going on… The rise of European drugstore makeup entering the UK Market and how this changes our budget expectations when investing in makeup products.
Inflation and Inconsistency

Over time, the increase in inflation has not only impacted our lives but also the way businesses operate, affecting their brand performance, such as delivering products of consistent quality at unbeatable price tags.
However, how realistic is it for beauty brands to maintain good quality and competitive prices in a market with unstable running costs?
Image by Unsplash
The truth is, a loyal customer is not committed to buying every product from their favourite brand launch if it doesn’t add any value or make a difference, especially with the overload of beauty products available and already having enough time to try out.
Economically, the struggles we face help us value our shopping wishlists beyond the power of marketing and status. We instead choose to prioritise improving our lifestyle first and then find an alternative, even if it means dropping a drugstore product for a better and cheaper one.
And that is where Essence and Catrice step into the game. Both are available exclusively online at Boots and in selected Primark stores.
Invest in their most qualified high-end and TikTok-approved makeup range.

Essence The Super Peptide Glossy Lip Treatment £3.29
Key neutral colours for every look and in everyday mood, formulated with shea butter, peptide, and vitamin E, having smooth, consistent pigmented colour applied to the lips.
Image by boots
Catrice Liquid Camouflage High Coverage Concealer £3.29
Concealed effectively from the scars and redness, providing shades with different tones in highlight and covering specific areas suitable for dry, complex skin.
Image by boots


Essence Kajal pencil eyeliner £1.29
A range of teasing colour shades from playful to neutral, easy to dry and blend enough for a steady smoked eyeliner look, suited for sensitive eyes due to the fragrance and alcohol-free formula.
Image by boots
Catrice More Than Glow Highlighter £3.99
Included with the range of 4 universal shades for different skin tones, aiming to blend well with the potential to build intensity and achieve a natural glow without losing its shine.
Image by boots

Written by Sofia Komiti