Betty Boop is back in the loop

Barbie, your time is up- Betty Boop has struck again and she’s here to stay a while.
But why has our behind-the-times, 1930s beauty icon made a comeback? Well, for starters, let’s thank our trusted Primark for releasing a new Betty Boop cosmetics and accessories collection to remind us of our beloved vixen, who will forever be a timeless piece in pop culture. But her presence has shifted, don’t you think? Betty has taken a turn in reclaiming her space, transforming from merely eye candy to a feminist icon. Adorned in cherry red satin, she evokes a chunk of nostalgia and just a sprinkle of sass. Yes, Primark’s collection of chilli red lipsticks and glosses marks a new era, but what is it that Betty represents that has Gen Z itching for her products.
She has never just been a cute face; she was known as one of the first animated sex symbols, unapologetically flirty, glamorous, and fun. A time when women’s expectations were to be, as one might say, demure. In an era where the world around, us is battling against body politics and women’s rights, this is a bombshell for us all, (defo needed). She’s a reminder of how far we have come as women and as a society, pushing forward in a cultural shift.

She has never just been a cute face; she was known as one of the first animated sex symbols, unapologetically flirty, glamorous, and fun. A time when women’s expectations were to be, as one might say, demure. In an era where the world around, us is battling against body politics and women’s rights, this is a bombshell for us all, (defo needed). She’s a reminder of how far we have come as women and as a society, pushing forward in a cultural shift.
Have you noticed that it’s not just Betty who compels us to be drawn to? A hand full of of animated sex symbols, such as her, have a great influence on Us as GenZ and Gen Alpha. Jessica rabbit, Playboy and Betty Boop are all symbols of passion and allure. They were animated purposefully due to societal ideologies, and the reality of the world just wasn’t ready for women to have ropes of their own sexuality so boldly, yet an animated fiction character could. A real perspective on how much has shifted since the 1930s of her first appearance.
To those who see girls wearing Betty Boop and Playboy-labelled clothing and accessories. No, it is not of any sexual intent. It is to display a big f**k you to those who seem to stick with outdated notions and perceptions of who women are and what it is they stand for.
As we continue to see the rise of characters like Betty been incorporated in not only fashion but art, TikTok, beauty collabs, etc, it isn’t just to be pleasing to the eye but to be a transformation to bringing Betty forward with us as well as reinterpreting what it is she stands for, as a sex positive, everlastingly growing, feminist icon. Betty Boop is back baby, and has got a choke hold on all of us.
By Emily Ayse Jemal.