Taking a look at the top brands which you really should keep an eye on
Throughout the past couple of months, we have been stunned with fashion designers reaching new heights in their designs, from Fendi acing it in Milan to Burberry finishing off London Fashion Week in style. From today, Monday 24th February, until Wednesday 4th March, brands are able to showcase their items of clothes as part of their Autumn 2020 collection, with Paris Fashion Week being the last one this season. In this following article we will look towards the brands to watch this year, so be sure to keep your eyes peeled when looking on the runway!
One of the first brands to look out for this fashion week is Balenciaga, the brand who are notoriously known for delivering a unique collection of clothes, especially throughout the past couple of years. Their creative director, Denma Gvasalia, has made the company pretty much solely focus on the haute couture style recently, with many people creating ‘memes’ on the internet of the ridiculous-looking outfits. People may see this as a risky tactic by the brand, but instead it has catapulted them in to an increase of sales by over $1 billion USD since the appointment of Gvasalia in 2015. With their last ready to wear collection being shown at the end of September in Paris Fashion Week, and with the brand going all out this year by posting adverts all over Twitter as they try to attract a younger and more edgy audience, surely this brand will shock the fashion world when they showcase their collection on the 1st March.
Another brand to look out for this fashion week is Sacai, a brand on the rise after having recent success. Founded in 1999 in Tokyo, Japan, the brand had a very successful 2019 with the release of their collaboration with Nike, creating the popular Nike x Sacai Waffle shoe, instantly boosting the brand across the globe. Sacai are true to their roots as they use their culture in their designs, also making their western audience more aware of their Japanese heritage, bringing a whole new style to fashion weeks like no other brand. With their lead designer, Chitose Abe, working for popular fashion house Comme des Garcons for eight years, Sacai are surely going to bring a new light to Paris Fashion Week.
The third brand to look out for this fashion week is Dior, with this brand having a massive revival within the last couple of years, bringing the brand back up to its luxury status that it used to be known for many decades ago. Dior’s recent collaborations with streetwear brands such as KAWS and Stussy, and big-name celebrity ambassadors such as Cara Delevingne and Rihanna, the brand have a lot of expectation to live up to. Also considering the amount of backlash the brand received after their haute couture show in January in Paris, surely creative director Maria Grazia Chiuri and Dior will focus more on their ready to wear collection this time instead of trying to go too above and beyond for couture.
The fourth and final brand to look out for this fashion week is Yohji Yamamoto’s label, who is mainly known for finding the brand Y-3. Yamamoto has had a quiet few years recently, but in 2019 he was called back in to action within the fashion industry by designing the All Black’s jerseys for the rugby world cup. Ground Y, one of Yamamoto’s subsidiaries, which focuses on genderless style, is something which the famous Japanese designer has been continuously working on over the past couple of months, so we are surely set to see more collections inspired by this concept as he shows it to the world on Friday 28th February.
Written by Matthew Nicoll