We talk summer trends, the future of influencer marketing and much more!
Carbon were lucky enough to interview social media influencer Lucy Jean Frith, who has made a name for herself recently on platforms such as TikTok and Instagram, collaborating with brands such as Oasis, Schuh and Rebellious. Currently a drama school student based in London, Lucy uses her platforms to showcase her love for street-style fashion and all things self-care. With a combined following of almost 15,000 across the two platforms, things are far from slowing down at the early stages of Lucy’s influencer career.
Thank you for joining me in this interview, Lucy! Firstly, where did your love of fashion originate from?
My love of fashion originates largely from my Theatre background growing up. Always dressing up in costumes from a multitude of different eras and style played an enormous influence on how I dress today. I take a lot of inspiration from the 60s, 70s and 90s mixing being hyper feminine and androgynous looks. Experimenting with colours and shapes.
If you could describe your style in three words, what words would you choose and why?
Fun, Powerful, Bold. The clothes I wear on a day can really influence how I feel internally therefore I always try to exhibit these traits through my outfit, so in a sense I look good and I feel good.
What trend this summer are you hopping on?
With my love of 60s and 70s I am so glad to see bold and unique prints coming into style again. Before, pieces of this kind were rare and expensive to find, and now it’s filtered into high street fashion. I will definitely be investing into pieces not only for this summer’s trends but for many future years.
How does your interest in ballet and dance intertwine with your fashion style?
With my Dance and Musical Theatre background and how I dress can be very segregated. For instance, like ballet everything is very uniformed, pink tights, slick back bun. No room to be an individual in terms of style, however, in a show for example costume/dress becomes the finishing touches of a performance. This is how I see my outfit and wardrobe. It is the finished touches of who I am as a person.
When did you come to the realisation that you could now label yourself as an “influencer”?
I had first started the journey to influencing as an experiment just to see how far I could go in January 2021. My main focus being my TikTok platform and secondary platform being Instagram. It still is very new for me and I am still learning about everything as I go.
How important are other platforms of social media to the future of influencer marketing?
As Instagram is one of the main influencer platforms which has become more and more over saturated, a like to that over YouTube with creators, the algorithm is constantly changing, making it harder and harder for you to get your name out there. Using a multitude of platforms for example TikTok, Instagram, Twitter and even Facebook, as ancient to Gen Z as it is, can all create traffic to your other pages. This is sadly the new way to influence as one platform is now not enough to sell yourself and grow organically without years and years of time and effort.
How does your following react to your sponsored posts and brand collabs?
So far I have only had positive feedback. I am honest with my audience, I am not going to promote something I wouldn’t use or like myself. I share what I love and I am passionate about and thankfully I have a great audience that responds to that.
What advice would you give to others who are trying to gain a following on social media?
To anyone trying to grow on social media always know it doesn’t happen overnight. Do not compare your growth/profile/content to someone else’s, be proud of all the growth you have whether that’s 1 follower or 10 followers it’s one step closer to your goal. Find your niche as soon as possible so you can find your target audience, you are your own unique individual so embrace that. Build trust, engage with your audience and appreciate them!
Where do you see yourself in five years’ time?
In five years’ time I hope to be working on the West End in shows after I have graduated, and also work within social media to the point maybe I could do that full-time – as long as I am enjoying what I am doing I will be more than happy.
A massive thank you to Lucy Jean Frith for allowing us to get an insight into her life, and what it means to be a social media influencer. Lucy can be found on her social media accounts below:
Instagram – @lucyjeanfrith
TikTok – @lucyjeanfrith
Written by Matthew Nicoll for #TheStreetScene