Plus 10 of H&M’s best collabs up to date
H&M has had a fair share of iconic collaborations in its time. The most recent blessing comes this March in the form of a ‘Timeless Maximalism’ collection from Colombian designer Johanna Ortiz. Her designs are inspired by colour and nature and have been worn by other iconic women like Michelle Obama, Beyonce, Alexa Chung, Jessica Biel and Lady Gaga.
In an interview with H&M, Ortiz said that her designs are all about “embracing being feminine” and can be worn “with flats and no make up” but equally with “big earrings”. She also explained how a lot of her inspiration came from seeing how the women dressed around her when she was growing up and said that one of her closest role models is her Mum.
”One of my closest role models is my mother.”
While we wait for the whole collection to drop, we’ve put together a list of 10 of H&M’s most iconic collaborations up-to-date. From Alexander Wang to Moschino, H&M’s pretty much done it all!
Alexander Wang took a slightly different approach from other collaborators in 2014 when he created an almost entirely original collection for H&M, based on performance wear.
2015 brought about a Balmain collaboration which was was extremely popular, with shoppers queueing for 12 hours before the collection went on sale!
Marni’s collaborative collection with H&M was sold out by lunchtime back in 2012, with some shoppers arriving at 2am to ensure they could get some garments!
In an interview with H&M about their 2018 collaboration, Moschino’s Jeremy Scott said that he wanted his fashion collections to be “a bright light in the midst of so much darkness” seeing as there’s so much that’s “sad and painful” in this era.
Viktor & Rolf
In 2006 Viktor & Rolf teamed up with H&M and blessed us all with a 60 piece winter collection, heavily inspired by all things weddings!
In 2004 H&M released a Karl Lagerfeld collaborative collection which sold out in minutes. Lagerfeld was flattered but also frustrated that H&M hadn’t produced more garments.
Stella McCartney and H&M blessed us high-street shoppers with a collaboration in 2005. The collection was described as “effortlessly wearable” and a great match for H&M.
Jimmy Choo collaborated with H&M in 2009 and Tamara Mellon, founder of the brand, said she felt “privileged” to be working with H&M and producing clothes for “fashion savvy, street smart women”.
2016 was the year that H&M and French fashion house Kenzo collaborated, revealing a collection all about diversity.
British brand Erdem collaborated with H&M in 2017, coming out with a collection “perfect for the party season” but that also mixed well into people’s wardrobes.
Written by Sophie Corderoy