“This is not a collaboration”
In a world where luxury houses compete to stay on top, some very smart designers are joining forces. So far we’ve seen Gucci “hack” Balenciaga for its Aria collection. Raf Simons joined Miuccia Prada to co-design for the foreseeable future. And now Fendi and Versace presented a dual runway at fashion week, a fashion first that will go down in history. Introducing, Fendaci.
“This is not a collaboration,” says the press, getting straight to the point. Fendi by Versace is a pre-spring 2022 pop-up collection made through the efforts of the two houses’ leaders. The runway show, presented in Milan, was divided into two. The first half featured Fendi interpreting Versace followed by its vice-versa mirror.
It was the worst-kept secret of Milan Fashion Week. For days loads of editors and journalists were seen all huddled in dark corners asking the same question ” What do you know about Fendi Versace?” The news unofficially broke on the Business of fashion a few days prior to the unveiling.
Essentially, each designer invited the other to reinterpret to their fashion house. Yet with such strong signature logos, styles, identities, icons each wound up a hybrid.So what you ended up with was a insane fusion, Fendi logos and Versace Barocco swirls working together to grab attention across the bodies of some of the most famous models of the past three decades, from older supers like Kate Moss, Naomi Campbell, Shalom Harlow, Karen Elson and Amber Valletta, to the newer bunch like Adut Akech, Imaan Hammam Dua Lipa and Gigi Hadid. They all rocked the run way and stole the show.
Versace by Fendi was inspired by the mid-to-late nineties and explores the idea of duality across a number of staple pieces that meld the Fendi monogram with Versace’s emblematic Greek key motif. Donatella took a more punk rock approach by instilling FENDI’s already youthful world with rebellious notes, such as using chain mail with lace and crystal-encrusted F’s to reinterpret the brand monogram.