Harris Reed’s new Fluid Fantasy

Harris Reed announces his new fashion endeavour.

Known for his flamboyant designs and his “fight for the beauty of fluidity”, British-American designer Harris Reed has become one to look out for after graduating from Central Saint Martins in 2020. This week Reed announced the launch of his new loungewear label, Fluid Basics. Celebrating inclusivity, accessibility and comfort, the brand shared campaign shots that encapsulate the three perfectly.

via Harris Reed

After catching the eye of celebrity stylist Harry Lambert during his education, Reed started dressing Harry Styles and went onto internerning at Gucci under Alessandro Michele. He has since established his brand and has taken off as a designer – notably being the visionary behind Iman’s iconic Met Gala look. 

The demi-couture designer launched the brand as a way to create ready-to-wear pieces for everybody, opposed to his handmade, limited looks curated for his bespoke clients. 


“I wanted to open up the world of Harris Reed, by making a more accessible and wearable collection, for those who want to live out their fluid fantasy every day,” Reed says. “I reimagined wardrobe staples, and created something totally new and authentically Harris Reed. Creating Fluid Basics helps further my message; fighting for the beauty of fluidity.”

Consisting of colours, styles and sizes based on inclusivity, Fluid Basics is an array of neutral toned tank tops and relaxed fit t-shirts, reimagined with label placements- an ode to vintage corsets, playing with the idea of ruching and gathering.

Also launching is a 70s style blazer featuring lapels that can be wrapped around like a robe and Harris Reed signature flares made from jersey material for a laid back version of suiting. Reed states, “These luxurious wardrobe staples offer a new relaxed dimension to the inclusive, fluid, Harris Reed world”.

Harris Reed debuted his Fluid Basics 70s suit at the Business of Fashion VOICES event last night, speaking alongside the likes of Vivienne Westwood, Tommy Hilfiger and Indya Moore, all sharing their ideas about the future of fashion. 

Fluid Basics is set to drop in stores- namely Bergdorf Goodman, Matches Fashion and Le Bon Marché- and globally sometime in December, an Instagram post hinting at a debut in the next few days, so keep an eye open. Until then, explore the fluid fantasy that is Fluid Basics by Harris Reed here

Jordan Ricketts