We all know that the demand for comfortable clothes has increased this last year due to the need of wanting the feeling of “home” in our bodies whilst being out of the house.
Social media Influencers and celebrities like Kendall Jenner, Rihanna and Justin Bieber, have strongly impacted this demand and diverted us to wanting comfy but still looking lux and fabulous. They have showed us that we can have the best of both worlds.
As luxury fashion brands, there is a market ready to be explored and broadened. Some of this brands have already started to follow the trend such as Fendi releasing an activewear collection that includes leggings, tanks, tees, and bomber jackets embedded with their infamous logo.
Versace also joined the comfy movement by designing gym clothes with bold prints and colour blocking.
Because of this demand, we know that comfortable clothes and a comfortable lifestyle are set to be a trend for the upcoming Autumn-Winter season and we hope more high-end fashion brands adhere.
Our message for Luxury is – Comfort is key.