The 5 small Instagram brands you NEED to be following if you want to stay on trend


A girl can never have too many hats. Especially fluffy hats. Emma Brewin knows this and is here to help you vamp up your wardrobe for Autumn/Winter 2021. This independent UK brand is always working on new hats to treat their customers to, but their “Fluffy Blossom Hat” is their ultimate bestseller.


Groovy Gal is THE place to shop for all your festival fits and funky threads. An affordable, slow fashion brand that embraces patterns such as hibiscus and zebra print is exactly what you need on your feed. It’s hard not to be inspired by the bright colours that take over their photos, so it’s easy to incorporate the retro, neon looks into your party wardrobe.


If you’re looking for a small London-based jewellery brand that sells high quality minimalist pieces, By Alona is calling your name. With a range of over 40 gold jewellery pieces and pearl necklaces (quick thank you to Vivienne Westwood for bringing this gorgeous accessory back around), there’ll always be a piece you’d like to add to your collection. And why not?


Polly, the owner of Westweaves, has put her heart and soul into her brand. Each piece is unique and perfectly hand-designed and crafted. One thing we can guarantee is that if you wear one of Westweaves’ products down your local high street, you will stand out! Wearing the same clothes as someone else is up there with some fashionistas’ worst nightmare, but with this brand, you’ll never be matching with the awkward neighbour down the road…


This brand is one of our favourites on the rise at the moment! Keep up to date with all of the y2k trends with this account on your Instagram home page. Every piece in this shop is beautifully designed and made, and is bursting with colour and retro vibes. Pastels and cow print reign supreme on this site.

Written by Amy Clare