On May 22nd in the height of the pandemic, Congolese fashion designer Anifa Mvuemba thought of a way to display her designs without human interaction. She created a virtual catwalk with 3D models and designs that still looked lifelike. She not only did this because of the pandemic but to make a statement of her ingenuity in the fashion world.
In a world as vast as fashion and design is, there is a huge ocean of brands trying to be noticed. Groundbreaking ideas likes these get you that attention because not only is it contemporary and unique but its tactical.
With the continued rise of technology and how our lives became accustomed to lockdown living with less human contact, there has been a change in the fashion world. A shift towards digitality has consumed traditional methods. Innovative fashion designers and companies are taking advantage of this shift.
She showcased her designs on the Instagram of her brand Hanifa. This allowed the global attendance of diverse social groups. Allowing anyone to view the catwalk from the comfort of their own homes. Not everyone will get to experience a real catwalk so these types of concepts also bring a new sense of inclusivity and accessibility to the fashion world.
This marvellous spectacle gives us a new concept of catwalks and with over 150,000 views, it was obviously a hit. Alongside the creation of TeslaBots and different AI it brings up questions and doubts. Will we even need models anymore? Will catwalks still only happen in the traditional format? Can we create robots to model? Could this be the future of displaying fashion? We have seen extreme increase in the digital fashion world. NFTs, Virtual stylists and 3D fashion designs are just some of the ways that technology is combining with fashion.
Hanifa is among the small brands that are making their mark in the digital fashion universe.