A look on the popular music artist and his influence on the fashion industry, as well as a look at his new shoes releasing today
Jacques Webster, known as Travis Scott, has been one of the most influential people within the fashion community over the past couple of years, more specifically within the streetwear community. On the 29th February, he is set to release his highly anticipated collaboration with Nike; his own take on the iconic Nike SB dunk low shoe. With the shoe featuring several noticeable aspects in which Travis’ designs are well known for, such as the ‘Cactus Jack’ logo, the puffy tongue and the contrasting stitching, this shoe is surely set to sell out within a matter of minutes.
Nike have started their decade off in the same way in which they left the previous, collaborating with highly-regarded designers and artists in order to boost sales, creating “hyped” items that are only sold in a limited amount. Looking back at some of the massive collaborations which have taken the sneaker industry by storm throughout 2019 are the popular Sacai x Nike LDWaffles, the Off-White x Nike Air Force 1’s and not forgetting the Travis Scott x Air Jordan 1’s – the “Cactus Jack”. Throughout 2019, Travis released five new trainers, all as collaborations with the biggest American shoe brand in modern history. Starting in May with the Travis Scott x Air Jordan 1, this is where Travis really kick-started his rise to sneaker stardom, with the fans queuing outside stores for days just in order to get a pair of the shoes. Also teaming up with Jordan another three times towards the end of the decade, Travis has now ventured in to the SB style. Cementing not only just his place as one of most popular trainer designers, Travis Scott has been known to be one of the biggest influences in the entire fashion industry.
With the release of his third studio album in August 2018, Travis followed it up with the release of his own clothing brand under the same name as the album, ‘Astroworld’. Releasing several different styles of clothing, ranging from t-shirts to hoodies to bottoms, Astroworld also collaborated with Nike Jordan in their basketball-inspired clothing collection. “La Flame” is expanding his brand more and more as the months go on, so much so that his brand has collaborated with Virgil Abloh’s Off-White, with a t-shirt commemorating the release of the album. This statement by both brands shows how far the artist has come, with a luxury fashion house wanting to collaborate with the artist in order to promote the release of his album and the start of his Astroworld brand. Even his recent collaboration with Reese’s Puffs, the cereal, Travis put his own spin on the popular American brand, featuring an image of himself and a couple of cactuses on the front of the box.
It is fair to say that Travis Scott’s influence on not only just the sneaker industry, but the fashion industry as a whole, is very clear in today’s society due to overall hype around it, with this clearly going to carry on growing as 2020 carries on. Even though Travis Scott may seem to be at his peak, he is only just getting started with his career as he reaches out to different sectors.
Written by Matthew Nicoll