From Trend-Obsessed to Timelessly Dressed
Your wardrobe makeover starts now!
Raise your hand if you’ve been a victim to the late-night impulse Shein hauls after sparking the idea to re-transform your wardrobe? but now what used to feel like a fast fashion fix for hot girl summer is quickly switching to a worn out, loose thread “why did I buy this moment”. Trust me lovelies you’re not the only one.
But Gen z isn’t falling for copycat central no more and TikTok is telling us so. From GRWM, shopping halls and unboxing garments, the shift of what’s hot and what’s not has got everyone cooked! expanding the exploration of really how many other Labels that will serve you style and sustainability are there waiting for us to be at their door step.
Think. More authenticity, better quality, longer life expectancy, and might I add the immense growth of environmental improvement shying away from our polyester Palace would impact to our home planet.
it’s no longer about for slaying now it’s about slaying now but also slaying the same in 5 year’s time. If that means spending your earnings on a top that’s a little higher in price but won’t disintegrate in the wash for years, it’s basically free in girl math world.
Let’s do a breakdown of who is replacing our fallen angels fashion haul of fame?
WEEKDAY:
this beauty is actually owned by our High Street favourite H&M but way more intriguing to the eye presenting you with clean lines quality refreshing materials gender fluid style giving you a hot girl that doesn’t gate keep kinda vibe. And if your a denim girly it’s chiefs kiss.
MOTEL ROCKS:
The place that’s going to give you the cochlea style dream you’ve been wishing for, perfect for cutesy butterfly tops, frilly skirts and mesh mini dresses that’ll give you that nostalgic Y2K girl feel.
REBELLIOUS FASHION:
if your a babe that loves a late night dinner or cocktail bar and gets a kick out of a hot new insta pic then rebellious fashion holds the cards for you. Giving you baddy energy with affordable quality gear for those hot nights out. It’s edgy, bold statement pieces, and you’ll never be in a room with a girl wearing the same two piece fit as you.
ASKET
for our minimalist clean aesthetic girl is Asket is the true meaning of redefining quality focus basics. Offering crisp clean button downs, tailored tees, which are promised to last years with the brands true clarity and form. Traceable right down to the farm- quite literally. It’s the Bane of a gen-z wardrobe ingredient to last a lifetime.
Why is this shift to slow moving fashion not a trend but a forever love?
Gen-Z are not afraid to care, have morals and be the black sheep in the world full of white. The strength this generation holds to one another is revolutionary, the ability to be united enough to have boycotted dozens of brands just by speaking their truth and voice.
The brands we are to grow to love and thrive in are the ones who sparkle the TikTok influencer girlies eyes to see that a £4 crop top has no chance against carefully curated pieces that won’t fail to impress after one use. .
By Emily Ayse Jemal.
