Wanna be exclusive? Customisation is the way to go in 2021!

If you’re stuck in the house again this month this is the perfect time to remix your wardrobe with some unique pieces – 2021 is the year for customisation!

With lockdowns forcing many of us into DIY frenzies, it is so easy to revamp your older clothes into new and original additions to everyday outfits. But what’s even better is that you no longer have a to lift a finger. Well…only to press ‘Add to cart’, since there are so many businesses emerging with designs that will completely switch up your style for the better. 

With bigger brands like Zara, who have recently released a personalising service for their new season bag collection, the trend is quickly becoming easier to catch on to. But you may find that some of the smaller sellers have exactly what you’re looking for, with more personalised styles to fit everyone’s preferences. 

From jackets to trainers, to bags and even nails, there is nothing you can’t customise to find your dream items. Here are some of the best sellers to look out for this 2021 for all your custom wants and desires.


Alicia at @customsby_ designs custom Airforce and Jordans and used social media to grow her business quickly. After starting to make customs for herself she comments that “I posted the shoes on my story [Snapchat] and everyone loved them. I then got requests for other pairs from my friends”

Her best-sellers are these beautiful butterfly and cartoon styles which are incredibly affordable, unlike many that charge much higher prices.

Press on nails

For some of our glamour girls and guys, not having your favourite nail tech at hand is dampening our spirits of ever getting back to normal. However, the revolutionary saviour that is press on nails is the latest way to get the perfect mani in the mail. And there are no limits for qualified nail tech Abbey Bright at @nailsbyabbeybright. From her cabin nail studio, she can create any style you desire in the form of quick and easy to apply, press ons.


My favourites have to be the tortoiseshell in the almond shape to match all the animal print bags I’ve collected this year already.

Denim Jackets

There is something about wearing custom denim that is so magical. Oversized and vintage, they are a major go for festival and concert outfits . After seeing Chance The Rapper in a custom cross-stitched jacket by Emma McKee aka @thestitchgawd, denim jackets are one of the best ways to throw on a bit of self-expression with an outfit. Hand painting is incredibly popular at @RBWLondon who appear at events to sell items and teach classes on customisation across the city.


I’m particularly in love with how they emphasise the brilliance of the colour red against denim blue for that 90s image.


Still on your Y2k vibes? Then @adarabelleresin is where you should be looking to buy all your bespoke jewellery made from a mixture of resins, glitters and real flowers. Selling through Etsy, Mia crafts amazingly detailed pieces by hand and to order.


Not a fan of resin and prefer more traditional styles? Check out @kenzellajewelry– Their crystal rings can be customised to any colour!



Everyone loves a good hoodie and even more so when it’s printed with your favourite artist, show, magazine or quote. The @315thelabel by Holly is a growing clothing brand selling hoodies that are hand-dyed and printed with trendy portrait images and quotes.


She sometimes takes personalised orders for her to put a ‘315‘ spin on any photo of your choice. I also think she has a little obsession with Travis $cott which I am all the way here for.

Extra: Rugs

There is so much more to customisation than clothes. How about homeware? Rugs are my absolute favourite! We didn’t all run to Selfridges for the “wet grass” doormat from Off-White but we can look at smaller sellers who take creativity to another level. I particularly love @kidkardiac and @curriegoat who pay special attention to colour to create innovative masterpieces.

LEFT:@curriegoat RIGHT:@kidkardiac

Written by Kiá Richardson x