Will social media & live streaming be the end to the Fashion industry’s elite event?
Due to the trending idea of inclusivity within the Fashion Industry – with different sized, different ethnicity models, the industry is now focusing on making the audience demographic of World Fashion Show’s fully inclusive of all types of social and professional groups, by use of live streaming on social media platforms – potentially making the show less high-end as everyone can have full access with ‘front row seats’ to the industry’s action.
A range of Fashion Haute Couture house’s have decided to follow in these footsteps including Jean-Paul Gaultier, Victoria Beckham, Burberry and Rihanna’s brand Savage X Fenty. Earlier this month Jean-Paul Gaultier announced he would be taking a step back from his clothing brand and that Paris Fashion Week would be his last haute couture runway – showing that high end designers aren’t contributing as much to the elite professional show anymore.
Also with Victoria Beckham, Burberry and Savage X Fenty all live streaming their Fashion shows on Youtube, vogue.me and Amazon Prime, it allows all fans across the globe to be able to see the collection at the same time as editors and influencers. The show’s now are full access to everyone making the show less elite, and maybe implying that it will just become a regular ‘show’ that can be watched by anyone rather than specifically to those in the industry.
Time will tell to what the future holds for Fashion Week, whether social media will absorb it’s luxury appearance and dull the show down until it becomes unimportant to the world, with its all inclusive proposals.
Written by Lucie Kyle