The metaverse has become a hot topic that has left everyone interested. Why is that? Well for starters, the metaverse will include so many cool things that you wouldn’t normally be able to do such as, being in a 3D virtual world where you can interact with other users, play games and experience other new things. You would use AR and VR technology in order to get into the virtual reality!
Now we know that the metaverse is mainly going to be focused more on life in a virtual world, how might fashion be able to evolve into this virtual reality? Well, the company has already made a way for there to be a digital market place for the metaverse where customers will be able to purchase digital outfits and accessories of their choice for their avatars.
Fashion companies have started making moves onto a new audience. Brands such as Balenciaga and Gucci have already been present in the metaverse for a while now. Balenciaga collaborated with Fortnite to do a series of creation for some virtual looks for the video game for its fall 2021/22 show. Gucci also did a collaboration with Roblox where they hosted a Gucci garden for people to to purchase limited edition avatars from the Gucci garden store.
These brands have already began to take a deep dive into the metaverse and we should certainly keep our eyes out for more brands that are going to do so in the near future!
Written by Hema Dixons