In honour of International Women’s day 2021, Nike has invested through its #MadeToPlay campaign with girls UFA in a push to break down barriers surrounding girls playing sports.
The campaign, along with the #LoveTheGame initiative, will work with girls in primary schools all over London giving them opportunities to play football in enjoyable, dynamic spaces. The investment will also go towards aspiring coaches who can help make these spaces possible.
Research has shown that girls aged 14 are twice as likely to drop out of sports than boys of the same age because of social stigmas around women in sports. The #MadeToPlay initiative, backed by former England footballer Karen Carney and more recently Jordan Nobbs, will “tackle the issue of girls feeling like they don’t belong in a sports environment” and in the longterm, create a more gender-equal space in sports for all, on and off the pitch.
Dan Burrows, Nike’s Senior Director of Social & Community Impact EMEA, said young women face “extraordinary cultural, social and economic barriers to play and sport – and get fewer sports opportunities”. Hopefully, with this new investment from Nike, we can make football a more inviting environment for young girls where they feel like they can develop confidence and resilience.
Check out what Girls UFA’s work with Nike here https://www.facebook.com/girlsunitedfa/
Written by Caitlin Coughlan-Léon