Simply Beautiful

Simply Be (@simplybeuk) is a fashion house dedicated to supplying beautiful clothes for sizes 8-36 and Elena Forrest (@elenaforrest) is the gorgeous new model leading the 2020 summer campaign- and our new girl crush!  

25-year-old Elena Forrest, from London, took part in Simply Be’s New Icon Model Search for new hot curvy talent, judged by fashion journalist, Billie Bhatia, founder of Milk Model Management, Anna Shillinglaw, model, Felicity Hayward and head of Simply Be brand, Isla Kirby. Out of 3000 initial entries, Elena won, leaving her with the grand prize of a year’s contract with the Milk Model Management and the opportunity to be a part of the Simply Be modelling family this summer. 

Felicity Hayward, curvy supermodel and influencer, set out on an Instagram search for models that other women would be able to relate to, after a study for the brand showed that 66% of women can’t relate to established supermodels and ambassadors shown in the media. 

Elena said that she never had anyone of her shape to look up to and that “every woman should feel confident to express who they really are”. She hopes that her new position at Simply Be will be the perfect opportunity to be a “positive role model to younger girls when it comes to their shape”. What better reason to model than that!