Molly Thompson is a 22-year-old content creator from East Yorkshire. With over 130,000 subscribers on YouTube, and 66,000 followers on Instagram, Molly certainly knows what she’s doing in terms of her successful influencing career! We spoke to Molly about her creative process in coming up with new content ideas, and her tips and tricks on how to get into the industry.
What was it that initially inspired you to start creating content?
“Originally, I think it was because I was watching a lot of YouTube content myself, like the original youtubers, Zoella, Alfie Deyes etc! And I just thought ‘hey, that looks like so much fun! I sort of want to do that!’. I loved the idea of documenting my day-to-day life (not that it was very exciting at all at the time! I was just going about my normal Year 10 life haha)”
What is your favourite platform to create content for and why?
“Ooooh, I think probably YouTube has a special place in my heart! When I really get into a video I love the whole creative process of it, and it feels like a real labour of love from start to finish. BUT!! I do think Instagram is easier to engage with my audience, and I do really love posting short form content on there! It’s hard to pick haha”
If you had to describe your content in three words, what would those words be and why?
“Always. Something. Different.
Just because I try really hard to not keep it the same sort of style for toooo long! I started out doing beauty and fashion. Then I moved to student stuff while I was away doing a foundation year, and then to travel content before the pandemic! Obviously during lockdown, it was really hard to keep that innovation, but I do think I try to change things up – otherwise I get bored, and so does my audience!”
Your content ideas are always so creative and unique! Could you tell me a little bit about your process in coming up with new video ideas?
“Honestly I wish I had a proper method! I usually work around what time of year it is, and what else is popular on YouTube/Socials at the time. For example, I find creating content sooo much easier from September – December because I have my birthday and then the run up to Christmas, so it’s always a fun time. I think sometimes a weird or whacky idea for a video just comes to me fully formed! For example, I recently travelled the country by alphabet for a video, and somebody suggested that idea on Instagram, which is also a HUGE help for me in terms of coming up with ideas!! But as soon as I read it, I had the entire video fully formed in my head, which made it so much easier to go out and shoot, because I knew exactly what I wanted. so, I guess it depends on the idea!”
What would you say is the best and worst part of your job?
“The best part is without doubt some of the crazy places it’s taken me! It’s the opportunities and the people I’ve met without doubt. I also absolutely adore that a lot of my job requires me to work from London, because that city holds such a special place in my heart. I feel like this job is the absolute best of both worlds, living up north with my friends and family, but working in the city when I need to!
The worst part I definitely think is the hate. People online think that because I share parts of my life, they’re entitled to an opinion on it. Of course, to a certain extent they are, but I only ever let people see what I want them to see, so it’s never a full picture. I do like to think I’m the same off-screen as I am on, but I also don’t think you ever really KNOW a person properly unless you’re in their day-to-day life. So, these people nit-picking or commenting on hate forums thinking they know everything about me really does get me down sometimes, but I guess partly it comes with the job. There’s always going to be people in life that don’t like you, but sometimes reading it as such a harsh mean DM or YouTube comment still sets me back a bit.”
If you had the power to change one thing about social media, what would it be and why?
“I really wish the platforms would regulate comments better. I luckily don’t get TOO much hate but i do have friends in the industry that do, and I think the platforms have the power to monitor it better, and to hold accounts responsible that are regularly trolling people online, so probably that!”
What is your proudest moment in your career so far?
“I actually think it’s probably a moment that happened this year! YouTube asked me to attend THE BRIT AWARDS?? with them, and it was honestly an absolute dream!! I honestly spent the whole night beaming from ear to ear I just don’t know how we ended up there.
Where do you see yourself in ten years’ time in terms of your career?
“I have nooooo idea! I think if you’d have asked me this 5 years ago, I’d have said I wouldn’t still be doing this now. It seems crazy to me that I’ve managed to make this my full-time job when it started out as a hobby. And I guess part of the beauty of it is I just don’t know where it’s heading! If it ends 3 years from now, I’m SO happy with everything it’s brought me, and I’ve had so many crazy experiences that I know will be core memories FOREVER! But similarly, if it leads to a lifelong career in this general field, then I guess we’ll see what that is when it happens!”
What is most important piece of advice you would give to someone looking to become an influencer?
“Consistency is KEY!!! If you really really want it, you can make it happen, but you have to put the work in (especiallyyyyy to start with)!! Engage with people who follow you, make your content so that people want to stick around, offer something useful, or funny, or relatable! It is hard because it’s such a saturated industry now, but I don’t think that hinders it! If anything, it makes starting out in it easier!”
Written by Anna Dalligan