For the past 18 months, our social calendars have been empty due to the pandemic. We haven’t needed to have the glam look. We embraced the natural, fresh and radiant look of wearing no makeup. But, having got used to a minimal way of doing things, it seems the products we’re feeling right now are subtle cheats that helps us embrace a more natural look. Many makeup brands; e.g. Spectrum did a collaboration with Meggan Grub “Perfect for those who love a ‘no-makeup’ makeup look, the radiance boosting primer and hydrating mist teamed with the peachy Pinch Pot will quickly become your go-to’s for an effortless, illuminated complexion.”
Elsewhere other brands are producing aluminising skin perfectors to help us cheat gorgeous, glowy, dewy skin. Huda Beauty had the first release, the MultiDew Skin Tint centres around optimising glow, with a little bit of pigment thrown in to even out complexions.
Its safe to say the no makeup look is staying for a bit longer to help people embrace their natural beauty.