Why’s everyone talking about The Inkey List?

The Ordinary. CeraVe. La Roche-Posay. We know about them all, but what’s this we’re hearing about The Inkey List? This is our lowdown on the skincare brand that everyone’s talking about.

High-quality ingredients for low price points are reasons why brands such as The Ordinary, CeraVe, and Glossier are dominating the world of skincare as we speak. And now, new into the mix we have The Inkey List, an ingredients-led skincare brand created to be more obtainable for everyone is set to become the next game-changer for the beauty industry.

The company was founded in late 2018 by duo Colette Newberry and Mark Curry; both of which come from a beauty background in buying and product development. The brand launched with 15 ingredient-driven skincare heroes, including hyaluronic acid, vitamin c, retinol as well as unique products that we’ve been unaware of before such as Q10, turmeric, and caffeine solutions. However, this is great but the main question we’re asking is why are they different? There are so many brands dominating skincare currently with the idea of their products being jammed packed with important healthy ingredients but for a lower more affordable market price, how come The Inkey List is overriding them all? The answer is simplicity. The company’s unique selling point isn’t necessarily the high-quality products for lower prices, or the range of products but more of the fact they are visualising themselves as ‘The Beauty Translator’. Of which they break down all the questions and answers to beauty ingredients right there for you.

The duo believes within today’s day and age there are so many new and incredible products being made with these unusual ingredients, that we’re being told to use; however, people stay very unaware of what these ingredients and products actually do. The brands goal is to provide no complicated messaging or exaggerated marketing when it comes to their products ‘If it’s hyaluronic acid we are not going to call it something fancy, we are just going to call it hyaluronic acid’. The simplicity of the brand is what has everyone raving about them, there are no questions when buying these products; everything you possibly want to know is laid out right in front of you, could you get anything better than that?

The Inkey List has since stretched its availability, starting off only being sold in Sephora US, to now where you can find it in any of your local boots stores. Why don’t you join the hype and try out this new high-quality skincare brand for yourself?

By Dannie Copperwheat xx