Teamwork makes the dream work: Beauty giants are outsourcing for sustainability.

Beauty giants Esteé Lauder and L’Oreal choose to do their part for the planet with their innovative new packaging ideas. 

Capturing carbon: L’Oréal creates sustainable shampoo bottles. 

L’Oréal have teamed up with carbon recycling company LanzaTech and Total fuel company to create the first ever carbon emissions bottle. 

The 3 companies are the first to ever produce a bottle made completely from industrial carbon emissions and they make it seem so simple as its all done in 3 steps: 

  1. LanzaTech converts captured carbon emissions into ethanol through biological processes.
  2. Total takes the ethanol and transforms it into ethylene and then polymerises it into polyethylene.
  3. L’Oréal creates plastic packaging from the polyethylene. 
carbon bottle

This idea of recycling carbon emissions is a technique that has never been seen before and is much better for our planet. It doesn’t require the use of farmland and reduces the greenhouse gas emission level that would further warm the climate- so less frizzy hair days!

Although the companies have tested and proved that this revolutionary system works, they still need to work on scaling production which all could be completed by 2024. 

Reuse, Reduce, Recycle: Esteé Lauder revamp their best seller.

Working alongside packaging experts Albéa and chemical manufacturers SABIC, the beauty giant has produced an all-new and advanced recycled tube packaging for Origins.

SABIC’s innovation has allowed Origins to be the first to have tube packaging made entirely from post-consumer mixed plastics that are normally difficult to recycle. Composed of polyethylene and polypropylene from SABIC’s recycling technology, they are able to reuse plastics which would normally end up incinerated or in landfill and create high-performance plastics which are almost identical to virgin materials. The finalised polymer resin will then be the basis of Albéa’s tube creation.

orgins sustainable tube

The Clear Improvement Active Charcoal Mask, the best seller for the brand, will debut the packaging next year whilst they also have plans to ensure that at least 80% of all packaging is recyclable, refillable , reusable , recycled or recoverable by 2023( Via

Hopefully, we can count on other brands to step up and help reduce the ecological footprint in the near future.

Written by Kiá Richardson