English singer song writer Dua Lipa opened for Versace in Millan fashion week last week, dressed in a black suit dress held together by gold statement safety pins, paired with black strappy platform heels. Her makeup and hair were effortless, slick, and bold, especially the turquoise eyeshadow she wore throughout. Dua walked along side supermodels such as Emily Ratajkowski and Gigi Hadid, her Boyfriend Anwar Hadid’s older sister. The three-time Grammy winner also closed the fashion show in a metallic fuchsia Co-Ord, which channelled a very similar vibe as her red carpet and performance outfits at the 2021 Grammy Award show, where she was also styled by Versace. Though Dua Debut being the face of Versace fall 2021 in Vogues September issue, do singer/ songwriters deserve a place on the runway?
There is a celebrity runway picture that grabs the media’s attention every single Fashion Week. Miley Cyrus walked for Marc Jacobs in New York Fashion week Autumn winter show in 2020. Victoria Beckham walked for Maria Grachvogel in London Fashion Week Autumn Winter Show in 2000. Why are High end fashion brand doing this when they have hundreds of models only dreaming to be on the runway in their clothes?
The target age demographic for many high-end fashion houses such as Louis Vuitton is wealthy middle-aged women but the change in who’s representing the brands also has brought a change to who’s consuming the products. Involving popular celebrities who have the same target audience as the brands are trying to branch too works to bring in the new consumers.