‘Inclusivity’

Maddi Reynolds

Often, it is known that beauty brands include up to 10 foundation shades for lighter skin tones but only 3-5 shades for darker skin tones and it has taken a very long time for brands to recognise this and do something about it. Rihanna launched her own brand ‘FENTY’ which consists of 40 foundation shades, this was an encouragement for other brands to do the same and change the beauty industry to become more ‘inclusive’.

A few years ago, the brand ‘beauty blender’ released a 32 shade ranged foundation that shocked the beauty industry. Out of 32, it seemed that only 8 were suited to darker skin tones which was similar to ‘Tarte’ foundation scandel with only 15 shades included.

fenty-shade-range.jpg

 “There’s a new inclusivity standard being set and clients are quick to support the brands that are delivering on a wider product assortment, both in terms of the number of shades they offer and the range within those shades.”

It seems that a lot more brands are following in Fentys footsteps, as they should, to create more shades for more skintones, skin coloures and undertones. It is from brands such as Estee Lauder to Maybelline which suggests that you do not have to spend ridiculous amounts of money just to find a foundation with your shade

MAC Mineralize Skinfinish Natural -

MAC Cosmetics Mineralize Skinfinish

Ultra HD Invisible Cover Foundation

Make Up For Ever Ultra HD Invisible Cover Foundation