The Fifth Collaboration “Put sustainability above hype”
Rick Owens and Veja, for the fifth time, collaborate on a footwear capsule collection that includes both hiking and perfomance silhouettes which will mark the final collaboration between the two brands for this autumn/winter.
First, the hiking shoe that launched on the 5th November 2021 on the Rick Owens website are the chunkier styles of shoe that has leather uppers for coated canvas, a sugarcane midsole and Amazonian rubber outsole. They are available in the colourways of ‘black’ ‘dust’ and ‘honey’ .
The performance runner style will be available to purchase on the Rick Owens website at the end of November, available in ‘hunter’ carnelian’ ‘ black’ and ‘pearl’. It is an adaptation of Vejas Marlin silhouette that is constructed from a recycled polyester knit and bio based outsole.
The brand ‘Veja’ has been buying cotton organically from farmers for fifteen years as the brand is big on buying sustainable which is part of their sourcing process. This also influenced Rick Owens sustainable materials in its collections.
They claimed that in 2020, 85% of its materials were environmentally friendly and raw materials which includes recycled cotton, PET, organic cotton and ChromeFree leather.