Gucci is an Italian luxury brand of fashion which is said to be the worlds most sustainable fashion brand. The reason why consumers buy Gucci bags is that they use the highest quality materials. They use the best Italian leather which is considered to be the best in the world. They are designed to last years due to the quality. They all look aesthetically pleasing which makes consumers buy as well. All the details are made with love and attention.
Gucci off grind (designed for people mindful of their environmental impact) makes their materials of recycled, organic, bio-based and sustainably sourced materials. The main material used in this collection is called ‘ECONYL regenerated nylon 100%’. This material has been obtained from pre and post-consumer waste. Made from abandoned fishing nets and carpets which include plastics that harm marine life and old materials which will most probably end up in landfill.Normal Gucci bags are made sustainable due to the use of fair labour. They are usually made from recycled, upcycled and waste materials. Gucci bags are not factory made, they are all hand crafted in the Gucci factory which is located in Italy. They also have a policy which aims to prevent deforestation of ancient and endangered forests.