These are the Black-owned, cruelty-free beauty brands we’re loving right now

P.s. most of them are vegan too!

Take a look at some of our favourite beauty brands that are all cruelty-free, Black-owned, mostly vegan and definitely fabulous.

Novel Skincare

Novel Skincare, founded by Nneka Fleming, creates all-natural, vegan and cruelty-free beauty products that you’ll definitely want to try! From bath salts, face masks, serums and scrubs, the range of products is massive. Products come packaged in beautiful boxes that look like real books, making them a perfect gift!

Check them out here.


Nancy Twine founded Briogeo in 2013- a haircare company with a core aim to “offer something for everyone – from repair, to volume, to curl care”. The website is gorgeous to look at and even offers a free hair quiz so you can work out exactly what products would be best for you! All products are vegan and gluten-free except for their limited-edition Honey Moisture Deep Conditioning Mask which isn’t vegan.

Check them out here.

Novel Skincare

True Moringa

True Moringa, founded by Kwami Williams and Emily Cunningham, is a cruelty-free, vegan and paraben and sulphate free beauty brand inspired by a tree, known locally as “the miracle tree”, that they came across during a trip to Ghana. They offer a range of products, from facial mists to body polish and ‘lip whips’.

Check them out here.

Shop in UK, here.


Unsun is an award-winning suncare brand founded by Katonya Breaux in 2016 as a result of her frustration with the lack of clean sunscreen products for women of colour. Unsun is cruelty-free, free of chemicals and reef-safe! The mineral tinted SPF 30 sunscreen won Allure’s Best of Beauty award in 2019.

Check them out here.

Shop the award-winning mineral tinted SPF 30 sunscreen in UK, here.

Eden Bodyworks

Eden Bodyworks is an affordable, cruelty-free and natural hair and skincare brand, founded 15 years ago by Jasmine Lawrence (who was aged 13 at the time), after a chemical burn she experienced when she was 11. Shocked to find such a lack of natural products that could help nurture and restore her hair, she set out to create her own.

Check them out here.

Shop the award-winning scalp-cleanser here.

The Glowcery

Launched in March 2020 by Roshanne Dorsett, The Glowcery is a nutritious skin-care brand that uses ingredients you’d typically find “in your fridges, in your smoothies or at your local greengrocers”. The Glowcery products are vegan, cruelty-free and natural and the packaging is all curb-side recyclable too! They’re even offering a free set of downloadable daily planners to help with your skincare and self-care routines in self-isolation/lockdown.

Check them out here.

Check out the daily planners here.

Written by Sophie Corderoy